The Coors Light Search for the Coldest tour made its first stop tonight in Atlanta at Mansion Élan. The concert featured N.E.R.D. and Pac Div.
The Coors Light Search for the Coldest is a contest that began in March providing aspiring MC’s a shot at stardom. The amateur artists submitted their entries online in efforts to be chosen for the contest. The winner will showcase their skills at the Essence Music Festival held in July in New Orleans.
Bryan Michael Cox, DJ Khaled, and PacDiv selected the finalists from the top ten consumer votes. Tonight’s event featured the winning contestant for the South region, PyInfamous who hails from Mississippi. Peep his winning song here.
Southern California hip-hop trio, Pac Div also performed. The group is signed to Universal Motown Records and set to release their album, Grown Kid Syndrome this year.
Of course the stage belonged to N.E.R.D. who rocked to all of their hits including Everyone Nose (All the Girls Standing in the Line for the Bathroom). They had the fans crowd-surfing and jumping on stage to share the fun.
PyInfamous performs Bliss
Pac Div rips the stage…